Image participates in YAP MAXXI 2014 / PLAY WITH ARCHITECTURE.

September 13, 2014
As part of our continued interest in architecture videos and of our support for architects in communicating their projects through videos, we have been invited by the MAXXI Museum in Rome, Italy two produce two screenings, picking some gems from our Image ARCHIVE, an unprecedented and unique collection of audiovisual documents on architecture. Two dates to mark on your calendars, part of the YAP MAXXI 2014 / PLAY WITH ARCHITECTURE program of events: Wednesday September 24 at 8 pm for "HAUNTED HOUSES. Ten stories on houses, in search for the spirit of architecture", and Wednesday October 1 at 8 pm for "PUBLIC SYMPHONIES. Exercises on public space in ten architecture videos".

Here's the video introducing ANIMA, Bernard Tschumi's first project in Italy!

September 12, 2014
The video introducing the design concept for ANIMA, Bernard Tschumi's first project in Italy, has finally been released! Video artist Luis Urculo offers a personal interpretation of ANIMA which starts from his observation of the theoretical inputs that guided Bernard Tschumi in conceiving the project. His video introduces the volumetric interplay, the system of courtyards, the revelation of the main room, the research on the theme of façades; the narration is punctuated with some statements that characterize Bernard Tschumi’s design conception.

Marco Brizzi will participate in "ABUNDANCE" at the Alvar Aalto Café in Finland.

July 18, 2014
Marco Brizzi, director at Image, will participate in "ABUNDANCE" at the International Alvar Aalto Café in Jyväskylä, Finland on Saturday August 30, 2014. "ABUNDANCE" consists in a series of conversations about the expectations of humane architecture. 

"The future is about humanising architecture and design. It is about building communities of designers and storytellers, builders and makers. It is a matter of putting the user and the resident in control. The future is about bottom-up rather than top-down. It is about engaging, empowering, enabling, empathising and emancipating. It is about networking and partnering – sharing and learning. Above all, the future is human to human. It is innovative, inspiring, interactive and inclusive. It is not only for the self – we expect the architecture and design of the future to also create social value. It is not about buildings and products – it is all about people."

Scholars and architects will lecture, hosted by Anne Stenros, Director of Kone Oy and Chair of the Café: Marco Brizzi (Image), Luisa Collina (Cumulus, Politecnico di Milano), Klaas Hofman (MVRDV), Sanford Kwinter (Harvard University), Rachel Smith (Guggenheim Lab) and Esa Vesmanen (Pure Design).

The website for ANIMA, Bernard Tschumi's first project in Italy, is online!

July 01, 2014
We are happy to announce that the website we conceived and developed, together with Lcd, to present ANIMA, Bernard Tschumi's first project in Italy, is finally online! The website is meant to introduce and follow all stages of the project, from its conception to its completion and activation. An interactive timeline guides visitors through the most important milestones in the design process; specific posts will let architecture lovers discover the architect's process and his personal thoughts on this project. We asked Luis Urculo, one of the most creative visual artists who, in the past few years, have produced sober and at the same time meaningful stories on architectural topics, to introduce the concept for ANIMA through a video.

Our architecture press office, as part of an integrated communication strategy, is in charge of introducing ANIMA to the international press. We have been involved since the early phases of this project, communicated the schematic design and are now presenting the final project.

Also the related social media pages will be soon published. Stay tuned!

GREENHOUSE TALK at the Venice Biennale.

May 27, 2014
Curated by Hans Ibelings and promoted by the Embassy of the Kingdom of the Netherlands in Rome, the second edition of Greenhouse Talk consists in conversations on the future of architecture in a changing world. The event will take place in Venice, at Hotel Monaco & Grand Canal on June 5 and 6, from 9 to 11 am, during the preview of the 14th International Architecture Exhibition of the Venice Biennale.

The prestigious guests, called upon to discuss the development of architecture in an international context, will provide their contributions in the form of a conversation. They will talk about the future of the profession, in the light of the transformations that affect architectural design and its market. They will discuss the future of representation in architecture, as a consequence of the cultural, geo-political, economical confrontations that occur worldwide. Participants in the conversations are Joe Osae-Addo (Ghana), Guus Beumer (the Netherlands), Giovanna Borasi (Italy), Ole Bouman (the Netherlands), Aric Chen (Hong Kong), Pippo Ciorra (Italy), Reinier de Graaf (the Netherlands), Nanne de Ru (the Netherlands), Mauricio Pezo and Sofia von Ellrichshausen (Chile), Bijoy Jian (India), Michelle Provoost (the Netherlands), Daan Roosegaarde (the Netherlands), Ma Yansong (China), Cino Zucchi (Italy).